REDUCED

Founded in 2020 by Emil Munck de Voss and William Anton Lauf Olsen, REDUCED specialises in creating food products made from surplus produce. The global products from food waste was valued at USD 52.91 billion in 2022 and is projected to grow at a CAGR of 4.6% to reach USD 83.26 billion by 2032.

The company’s aim is to make it easy for consumers to make the right decision by creating solutions that meet the one thing they care most about in foods: taste.

REDUCED flavour solutions are centred around umami (a category of taste in food – besides sweet, sour, salt, and bitter) and match well with plant-based meat analogues. Additionally, its flavour solutions are organic, without additives and made from side streams and excess produce.

The company’s production facility in Copenhagen uses fermentation techniques to create its products, which take significantly shorter time to produce, unlike traditional other natural plant-based flavour enhancers such as miso and tamari.

We invested alongside Vækstfonden, Rockstart, Pollen Capital and business angels in a €2.9m seed round.